Our CEO, Kirk Watkins, a veteran of the insurance industry, saw that supplemental insurance products were overpriced, underutilized, and non-transparent, resulting in billions of dollars in hidden profits. His vision was to create products that provided better benefits to the insured and a financial incentive to our clients. He recruited a team with over 200 years of combined experience managing complex risk challenges, with a combined 40 awards in the insurance and employee benefits space.

Together, they created a first-of-its-kind, highly customizable profit-sharing solution that enables your organization to retain the profits that have traditionally gone to the insurance carrier.